I've seen a lot of people trying to build a business online but only very few of them succeed. To succeed online you need several things: a digital infrastructure, traffic and a way to monetize your traffic. A successful business needs all three of these things.
A digital infrastructure
To be able to build a business online, you need a place on the internet where you can direct traffic to. Most of the time this is your website. The problem with a website is that it's not free. You need a domain that costs, you need a hosting service that isn't free and then you need to build your website and keep it up to date. With content management systems like Wordpress, HubSpot, Joomla or Drupal it's not that complicated to build a website and the many plugins allow you to do almost anything. There is however a learning curve and many of these plugins aren't free either.
With Hive which is a blockchain based blogging platform, you get actually a free webspace with your blog. This webspace is visible on a quantity of front-ends and you don't have to do anything to keep the infrastructure up to date. A part of the necessary Ressource Credits that you need to get your account going, all this infrastructure is free to use.
To create an account on Hive you have several options. Some are free others require payments. Here is a list of different sign up methods.
On hive you get ressource credits by powering up Hive. About 50 Hive Power is enough to run your blog.
Traffic
Once you have a dedicated webspace, the next step is to drive traffic to it. In a world with many millions websites this is a tricky thing to do. Either you take a course in search engine optimisation to place your content well on google or you pay ads to bring your users to your website. A great way to drive traffic is also to use social media channels. Traffic isn't generated by itself and it takes a lot of effort to get somewhere in this field.
On hive it's not that easy either to generate traffic but you are linking your content to an existing community and if you have some relationships, there will be some people consuming your content. You can also use other social media platforms to drive traffic to your content on hive. I would say it's all the same easier to bring some readers to your posts with hive than with your own website.
Whenever you create content on hive it will be visible on several frontends like peakd, ecency and ecency app or hive.blog
Monetisation
There are many ways to monetize your content. But none of them is easy. You can put some adds on your website. Unfortunately many browser will simply not display these ads. A better way is to work with affiliate networks or affiliate programs that pay you when you bring them customers or leads. It's often a simple link that you can use in your content that will lead your readers to the offer of the affiliate program.
It's often a hustle to get accepted by these programs and you might need to show some results first. From my own experience I found that even if you make some sales, there is still a long way until you get commissions. Another idea is to create your own product and sell it online. The principle is not different here. You need to bring traffic to your offer and then make the sales. The problem here is that you rely on 3rd parties for the payment processing like paypal or credit card companies.
Inbuilt monetisation and wallet
On Hive, monetisation is inbuilt. With every post that you create, you get the chance to earn some rewards from the upvotes of the community. However, this doesn't mean that you can't put some affiliate links into your content either. You will get 50% of the value that your post has generated after 7 days. The remaining 50% will go to the people who upvoted your post.
Every account is directly attached to a wallet and if you want to sell a product on Hive, you simply need to ask people to send you money. Once you see the transaction coming in, you send the product. It's as simple as that!
In my opinion, Hive could play a very prominent role in building an online business. The big advantage of using hive is that your digital infrastructure is almost completely free. You can get traffic from within the platform and you can still promote it with every type of social media. You have an integrated wallet that allows free transactions without middle man!
With Hive you can start your online business right away almost for free and start earning within 7 days!
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