On the train on my way back to dear ol' Devon yesterday - Kindle in hand - I continued working my way through a great book by the name of Shoe Dog, an auto-bio written by Phil Knight, the founder of Nike.
I read a nice little piece on belief and really being engaged with what you're bringing to the table, so thought I'd share the excerpt here too:
"Driving back to Portland I'd puzzle over my sudden success at selling.
I'd been unable to sell encyclopedias, and I'd despised it to boot.
I'd been slightly better at selling mutual funds, but I'd felt dead inside.
So why was selling shoes so different?
Because, I realized, it wasn't selling.
I believed in running.
I believed that if people got out and ran a few miles every day, the world would be a better place, and I believed these shoes were better to run in.
People, sensing my belief, wanted some of that belief for themselves.
Belief, I decided. Belief is irresistible."
Yep, it's the difference. Belief, not running, although that's a great habit to include in your arsenal too! ;)
Anyone got any classic book suggestions?
~ Adam
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