So I read in the papers, another Big One had to shut their doors and let their employees go. Utusan, one of the Top Newspapers in the country has been around for 80 years, but yesterday they announced they had to cut their losses, and served their 700 employees dismissal notices.
This is exactly what happened with me over 3 years ago. Even though the radio station belonged to the "biggest" newspaper, they had to cut their losses and made a decision to let us a go.
When I started off in the industry, it was the start of private radio stations. Prior to that, we only had the National Stations. In fact, my first radio gig was with the first Independent Station.
Suddenly, everyone was trying to get their hands on a license. It was hot property. You are awarded a frequency/license for 10 years which will be reviewed at the end for extension. Unless of course you do not perform according to the terms of the agreement, then there is a chance of suspension or in an extreme case, loss of license.
And just twenty years later, radio does not guarantee you the revenue that it once used to. The English speaking market were/are consuming content differently. They were going online for their music, news, traffic reports. It was a whole new ballgame.
That's only 20 years!! Less actually because there was already a decline even before that. Things are changing very quickly. If we are going to stick our head in the sand and hope that it doesn't happen to us... hahaha.... well, here I am. It can happen to the best of us and you want to be prepared.
How do you prepare yourself? And as a parent, how do you prepare your kids?
Thank you for dropping in and hanging out. Truly appreciated.
Cheers,
Sh33la
11Oct19
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