Hello Team,
By looking at current Marketing Initiatives, especially the one posted by @vortac @vortac/gridcoin-joint-marketing-initiative-2018 I think we should seriously consider the following to achieve much better results with less costs, with much better conversion rate and user acquisition.
Remarketing and Retargeting
We should implement Google and Facebook tags on each website that has anything to do with GridCoin. The biggest success here is if we could anyhow manage to do that with Boinc.
The benefits are:
- The ads are going to get served to those people who visited GRC related website at least once.
- These ads are going to appear for them everywhere, making an impression that the project is Huge.
- This way we can easily attract Journalists, and build an impression with them, engaging them to write about GRC.
- People who wanted to try and learn more, but for any reason did not engaged, can be targeted and "reminded" leading to much better user acquisition.
How it works:
Ads are served anywhere on the web for these people who visited GRC related website (based on tag). For just a fraction of costs, for them it will look like we are putting millions into campaigns.
Think about impact on crypto Bloggers / Journalists.
I strongly suggest reading about remarketing / retargeting. This is something that made excellent results for me in Business related marketing strategies, and I believe it should work great for GRC promotion as well.
Standing at disposal for help with this. I am sure we can use this tool to build much better confidence to these who visit our websites just "to have a look".