As copyright law currently stands, such protection is usually applied to the content that creators make. The question is whether one should be able to own their own data. I would say that data as facts, no, but data as a form of signature (even if developed by someone other than the user) should first be owned by the individual and that user has the highest authority over that signature. Without it, all property rights are moot because you can no longer own yourselves. This is already the case if you have a social security number in the USA (you are no longer sovereign and have no right to property that the state disapproves of). This fact is why taxation exists and what allows it to be legal.
So there would have to be a new precedence set for the inclusion of "digital signatures" that form predictive models. Individuals should be allowed to charge a fee for their information and have an absolute right to opt out of such data collection that forms a "signature". Of course I see an uphill battle over this and no realistic chance for change here. I just posted this angle because it's one I hadn't thought of before when asked "what are you hiding?". The only real way out of the digital panopticon at this point is through use of non-sovereign decentralized cryptocurrencies (like bitcoin).
RE: Can Copyright Law Defeat the Technocratic Surveillance State? Drive a Hard Bargain because your Personal Data is your Prosperity