What would you guess today's post is about?
Selling Filet At McDonald's
Attempting to sell high-ticket items (items selling for more than $1000) without building enough TRUST, AUTHORITY, and RAPPORT to your sub subscribers most likely won't work.
Adversity is an online company that sells over $500,000/month. 75% of that revenue comes from high-ticket items. Here is what they say about selling high-ticket items.
Selling a high-end product is a progress, meaning that you can’t just have a sales page and sell something. You need to engage, provide value and sell.
Another important factor you need to understand is that selling high ticket products to people who aren’t your customers is almost impossible unless your branding is done perfectly.
They go on to say
We have varieties of marketing related courses we call front products. These front products are valuable and effective programs that help our members solve their business problems. Anything from list building, Clickbank affiliate marketing to e-commerce and advertising, we have it all.
We also have 1-on-1 coaching, updates and in some cases, even bonus courses that come with every product to add more value to the product and provide a positive experience for our members.
After a while, our coaches offer high ticket products and our members mostly take the offer, simply because of their positive experience with the program, system, our coaching, and community.
You have heard me say multiple times you need your subscribers/prospects to KNOW, LIKE and TRUST you. Aversity spends time, even does individual coaching, to develop a relationship with customers before they even try to sell someone a high-ticket item.
Another thing I have said before, you are not going to get rich over night. You need to take the time a build a relationship with your subscribers so that they KNOW, LIKE, and TRUST you.
See You At The Bank,
Bob Caine
[email protected]
Get your free copy of
31 Sucky Email Subject Lines That Still Get People Reading
If you would like to read my other recent posts about Affiliate Marketing here are the links
7 Reasons Affiliate Fail
Monkey See, Monkey Do
Slow Down
10 Common Misconceptions, Myths, and Facts About Affiliate Marketing
The Hardest Pill to Swallow in Affiliate Marketing
The Hardest Pill to Swallow in Affiliate Marketing Part 2
The Hardest Pill to Swallow in Affiliate Marketing Part 3
Content Marketing Is A Must
It's Going To Be A Lot Of Work & Effort
Relationships Are Your Biggest Asset
Most Will Give Up In 3 Months
You Won't Get Rich In 30 Days or Less
Building Your Email List Is Priority #1
If People 'Hate On You', You Are On The Right Path
You Can Never Stop Learning
Consistency Is Key