The word "magic" was previously identified with meaningful speech, the art of mouth and art of communication, and how knowledge of language, symbolism and word symbols as "magical" influence on consciousness, can be used for positive or negative goals, symbolically personified as a "magician" or "sorcerer". Then I covered the word abracadabra, and how it means to "create as you say", to live up to your word and live as a unified consciousness being, leading to living in moral truth and speaking truth.
This post will pick up from there and deal more with word symbol magic, the magic of words and their potential to change, influence, affect and create into existence.
Logos - The Word
I mentioned previously, how Heka was externalized, personified, anthropomorphized, reified and deified as a "god" to represent the active generative power of speech and words to create into existence, symbolized as a metaphor, allegory and analogy to have created all of the universe, reality or existence, as well as all the other "gods".
If you're familiar with the Biblical symbolism, metaphor, allegory and analogy used to describe a conception of the creation of the universe, you will recognize the similarity and origin of the Biblical "god" and the speech, word or thought of "god" to create everything:
"And God said, Let there be light: and there was light."
- Gen 1:3

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In the mythopoetic story of creation, the character "God" spoke, using speech from thought, to speak the universe into creation. The symbolism is about word symbols, speech and language, be symbolized as the act of "God" who spoke to create the universe through word-magic.
"In the beginning was the Word, and the Word was with God, and the Word was God.
- Joh 1:1
"God" is a symbol for the creative potential of word symbols, symbolism and language, just as Heka was in Kemet, to potentially "create", to alter, affect and change things from the influence of words and their affect on people's behavior.
Ancient Egypt (Kemet) is the source of many creation mythologies and symbolism, as well as many modern languages like English and other Latin alphabets.
In Latin, "let there be light" is "fiat lux". The word fiat means "let it be done, become, come into existence." Fiat currency is created and given a value because someone says it has value, and we agree. We create things that were not here, and then they are here, because we invent them in the phantasm of our imagination factory, powered by an abstraction engine, the abstractive power of consciousnesses. Then we act upon our thoughts to manifest it into reality by our actions and behavior.
This is what word symbol magic can do (The Word), the science of imagery to induce images in your consciousness, that can affect and induce emotional states and influence your axiomatic motivations to act/behave in certain ways. Experience and altered states of consciousness can be induced, invoked, and summoned into you, and this will create changes, alter, and affect how you think, how you feel, and how you act. Consciousness is powerful. An experience does not automatically describe objective reality. Subjectivity is a powerful factor in self-deceiving and self-deluding ourselves that others can take advantage of to deceive and delude us as well.
Experience Induction and Invocation Magic

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Charisma and charm can "magically" charm and put a spell on people, emotionally and cognitively. Chanting (speech tone and repetition) can entertain, amuse, amaze, mesmerize and hypnotize you to induce a state of experience in consciousness. A con-man, a "sorcerer", can make you experience something that "feels-right" through a convincing false reality, where you judge your experience to be real, "feeling-right", even though it is false. Deceptions can "feel-good" and "right" but be wrong and false.
As I previously said: "This is what politicians do with their sophistry and rhetoric to lie and manipulate people's consciousness into certain behaviors. The entertainment industry, television, media, "gurus", politicians, priests, and more, can all amaze, mesmerize, hypnotize, induce, summon and invoke images, beliefs and altered states of consciousness to entrain us into specific modalities of living."
Derren Brown demonstrates the ability to use word symbol magic and touch to induce, invoke, inculcate and summon so-called "spiritual" experiences and altered states of consciousness into people in "Messiah" (shorter video here).
Derren Brown - Messiah
Religious figures can also do this in what is known as religious delusion, mass hypnosis and hysteria, manipulating consciousness by inducing a state of psychosis, where people shake around and go nuts, laugh, or yell.
Watch as Pastor Uses Invisible Power to Knock Down Church Members
Experience is Not the Creator of Existence
The more you understand how consciousness functions, the more you can influence and manipulate the consciousness of others, and your own. Drugs, psychedelics, and other internally subjectively induced states of consciousness, such as meditation, provide an altered state of experience as well that many take to be objectively "real", and even more "real" than reality itself. Many take their subjective inner experience that is detached from objective reality, and place it above objective reality as a new "reality" that supersedes it and has priority in their worldview.
Experience is not de facto existence/reality. Experiences rise and fall without the need for any substantial changes in the external reality itself, without any existing real being coming into existence/reality or going out of existence/reality. Experiences happen, but many are only internally subjective, induced by internal consciousness emotional states and bio-electro-chemical states. The inner "world" and "multiverse" "reality" of subjective experience does not determine what does exist or does not exist in the objective world, universe and reality.
Some people believe subjective experience is more "real", non-illusory, than external objective reality, which is an egocentric self-deluded worldview and selfview, as if matter and objective reality is simply an "illusion". It's egpcentric because they think they have power to create existence itself, as if existence wasn't already there before they existed, as if they are so special as to be the "god" of the universe. Solipsistic views like these, that focus on the self, ego, "I", are self-centered, egoistic and neglect objectivity in favor of subjectivity, which lead many to the belief that there is no truth, that truth can't be known, or that truth can't be communicated.
The internal "existence" of experience is not the same, nor more real, than external reality/existence. Original Buddhist doctrines that talked about existence and experience relating to "illusion", were talking about the inner reality/existence of experience, not outer reality, and most people do not understand this, and apply an ancestor fallacy to give more salience, value, weight and importance to some falsely constructed belief because it is "ancient" or "esoterically" mysterious. Wonder, mystery and amazement are factors of influencing consciousness to accept something to be "real" and "true".
Subjectively knowing, from the imaginal realm of consciousness, such as dreams, and other self-induced experiences that do not reflect reality, are creations from within ourselves. I know I dreamed of a unicorn, but that is not a real knowing of objective existence, it's a knowing of subjective imagination in the "multiverse" of my inner "world" where I can create any number of alternate "realities" (unrealities).
Dreams are not reality, and so too are other internal-only derivations and creations not representative of reality. Reality is what represents reality. Imagined knowledge from the "unreality" of our "multiverse" imaginations, can be confirmed in the reality of objective existence and become real knowledge. We can imagine creating a fork in our subjective mind's eye, then create it into objective reality.
The aggregations of the diversity, multiplicity and variability in existence, the categories of being, the groupings, are how we make sense of what we experience. Objective reality, "what is" in existence, doesn't arise and fall simply because we experience them. They are already there, and they influence us to be affected and experience them. The experience of those things is what rises and falls, not the things themselves. Consciousness does not causally create objective existence itself. Actions manifested from consciousness though, can create new things into preexistence.
Thank you for your time and attention. Peace.
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