Before there was Obama as president in the US, the pathway was being cleared for a black president through the socialization of the idea in movies and TV shows. Poor Gene Hackman had to play the bad old white guy president. They tried the same with the first female president too, but it didn't quite go according to plan. Socialization is normally reserved for people but it can also be applied to prime populations to accept concepts with more ease at a later date.
If you haven't noticed, cryptocurrencies and even blockchain have essentially been positioned by the mainstream media as antisocial behavior with the concepts negatively socialized, tarnished. Joe Public have been warned to keep their distance, steer clear as crypto is for drug-dealing anarchists, their drug-taking clientele and misinformed "investors" living in their mother's basement (partly true) who believe they are going to get rich selling magical internet money that people pretend has value despite it not having any use case.
It has been a decade now of ups and downs and consistent criticism and yet, the industry is still developing, still growing. The problem is, most people have no idea about what is going on with the technology because the campaigning to ward people off has been successful. To most out there, crypto and blockchain was a non-starter, it died.
If we take Steem as an example, how many companies do you think would like to have a 100 million dollar valuation in their first 3 years? Remember, this is close to the bottom of Steem price too. How many people in the tech industries have heard of Steem or even EOS? A collectively owned project with decentralized governance that has outperformed nearly every startup that has ever started up traditionally. People on Steem don't even realise how rare this kind of performance in any industry is. Instead of becoming the darlings of the investment and business world, crypto projects are scorned openly.
Behind the scenes however, crypto is onboarding some of the biggest investment names and companies out there and the institutions are pouring money into their development to get their infrastructure up and running in time for the flippening. No, not that flippening, the backflip the FUD spreaders are going to do with their view of crypto and blockchain when their previous ridicule turns incredibly bullish with all analysts, investment advisors and financial news service flipping the switch on their skepticism and injecting a massive amount of hype.
Then watch the FOMO.
Yep, after years of pushing it up, crushing it all downward, pumping it up further, only to crush it again from the background, the industry will turn 180 and start openly supporting it. However, they aren't idiots, they know they have already destroyed the 'good name' of cryptocurrencies and campaigning in support is too much trouble. Cryptocurrency was never a good name for mass adoption, it is a good name for drug dealers and their clientele though.
They aren't going to use crypto, they are the smart money and are therefore likely going to use something like, Smart Money because, it has already been socialized and normified, Smart phones, Smart TVs, Smart cars - it is a natural progression and will make people feel that they are part of the technological revolution as they are fed the same food at the same time as everyone else. You are an early adopter and unless you have been selling your Smart money stupidly, you are going to benefit.
The investment firms are already getting to the point they have shaken most of the loose coins from the weak hands and while there are likely a few more screws downward to come, they are getting ready to flick the switch that rebrands crypto and introduces it to the masses in a more palatable form with tools to manage it that are much, much simpler and user friendly than the engineer-minded coders managed so far.
If you want something to be adopted by the masses, it has to be designed for humans. In ten years, Steem is the closest to human friendly crypto has ever gotten and, it is still filled with complexities that even the coders can't work out because if it was simple, where would be a lot fewer arguments about what is the best course of action. For mainstreaming to come, all the normie bandwagoners will have to do, is buy into whatever they are told by their media sources to buy into and their banks will do the rest.
Soon, you are going to see various iterations of crypto advertised everywhere and your friends who have mocked you for being a Bitcoin retard are going to be trying to tell you about this new Smart money thing that you have to get into since you were once into crypto. Yep, people are going to think that it is different to the drug dealing currency and believe that the banks have taken the technology and improved it and made it safe for public use.
Keep an eye out - the backflip is on the way.
Taraz
[ a Steem original ]