Many of you will have probably seen the launch of a crowdsourced marketing campaign, calling video ad creators to create a new video etitled "60 Seconds of Steem"
In case you did not see it, @surfermarly posted about it a few days back, inviting all content creators to do their best to create their own concept of what Steem is .. in 60 seconds.
- The First Incentive? 1,000 Steem in Sponsored Prizes. (currently equivalent to $288.92)
- Another great incentive? The Video(s) can go viral and the video creator will be mentioned across a variety of channels! This could create a big interest for more users (and content creators) to join steem platform plus additional opportunities for the creator!
So what is the scope of this message?
[1]. @utopian-io will also support the winning Videos!
I am very happy to announce that Utopian.io, the platform that supports & empowers the open source ecosystem, is supporting this campaign. As part of that, Utopian will be:
Rewarding the top 3 winner video posts with upvotes
1st - 80%
2nd - 70%
3rd - 60%Presenting one of the videos on Utopian's social media channels
Giving the liquid rewards of this post to the three winners as follows: 50% to the top winner, 30% to the second place and 20% to the third place
[2]. Let's Learn More about the Importance of Video Campaigns
Videos play a very important role in our lives. We search and watch videos that inspire, educate, and entertain us. YouTube is the second largest search engine and its content is being watched and shared all over the world.
D.Tube (standing for Decentralized Tube) is the decentralized version of YouTube, where videos are uploaded to the steem blockchain, and content creators are rewarded when other users upvote their posts. Two great differences, enticing to many, are that (a) the d.tube videos are not censored in any way and (b)the videos are permanently stored on the blockchain.
In case you would like to know more info about d.tube you can follow the official website or read how d.tube differs from youtube | will d.tube ever replace youtube?
[3]. What About the Video Content?
A need, a question, a problem, and a query are a few of the reasons a video is created.
For this Campaign, the goal of the videos will be to promote Steem to the real world
Steem and Steemit are two different things, but usually non-steemians confuse the two.
Check out this graph from Google Trends [Screen shot 29 January 2019]
source
You will notice that a year back, the interest (searches) for Steemit were double than the ones for Steem. Now, even though interest has significantly dropped, users are more interested in Steem than in Steemit. I am sure that the numerous steem dApps have a lot to do with that! I am also positive that searches will increase with the help of everyone who is part of this active community!
Yesterday, the CEO of Binance mentioned @steemmonsters in a tweet that quickly went viral!
The Goal of the videos that will be created should be to tell a true story
Great Marketing Starts with Great Stories.
Be Unique, Inspire and Connect
Ann Handley
Start your idea from 'What steem means to me'
Think of an audience that you would be comfortable addressing
Then figure out how this could be conveyed to someone who does not have the same experience and knowledge as you
Remember...
Your Viewers have to walk away feeling like they took more away from you than you took from them
Scott Alexander
An interesting video may include:
- Memorable information, a few impressive numbers
- Think of a memorable caption to add in the video or in the description that will accompany it
- Think of a way it can inspire, inform and, create in viewers the urge to explore
- It would be nice if there was a call to action at the end (ie. Join us!)
- It would be awesome if keywords could be included and maybe a short text with links to your Steem profile, to a sign-up page or to a page with more information
What could you do about it?
- Let me know your comments on the above!
- If you are a video creator, what are you waiting for? Check out the campaign details and get started!
- If you have an idea, make sure to post it and discuss it with one of the content creators!
- Check out the most popular video entries here
- Check out the most recent video entries here
Thank You for Visiting!
If you would like to know more about Utopian join our Discord and feel free to reach out for any questions!