This is a Call to Action - an opportunity to share your opinions about promoting Steem.
The State of Steem Forums is where the Steem community have been looking at how to ensure the success of Steem - as a blockchain and as a currency. You can keep up with what's happening by following @pennsif who publishes the SOS Daily News.
Joint Marketing and PR Strategy
Currently (and until 10pm UTC on Friday 1 February 2019) you can take part in a set of polls to help build the marketing strategy for Steem. You will find these in this post Development of a Joint Marketing and PR Strategy for Steem.
These polls are an opportunity to put forward your thoughts about the priorities for winning and keeping more Steem users. For lots of us, the enjoyment comes from interacting with other users around shared interests. We know how disappointing it is when people stop posting. Here's an opportunity to change that.
The marketing and pr strategy is trying to answer two questions:
- Why would anyone use Steem long-term?
- What would help to achieve more loyal users on Steem?
The answer to the first question appears to be "Communities" - finding people with shared interests that you can interact with. So what are the priority actions that will help to bring more people to Steem?
Here's my responses to the poll questions:
| priority | low feasibility | medium feasibility | high feasibility |
|---|---|---|---|
| high | facilitating onboarding; cleaning up externals; communities. | ||
| medium | rewarding introductions; mobilising steem army; attracting consumers | ||
| low | stealing social media users | sneaking users in through Dapps | hiding Steem technical stuff |
From my own recent experience:
- I've introduced four people to Steem in the past six months - none have made it through the barriers to an account.
- I was talking to a new person yesterday: the first question he asked was "what will I find if I google Steem?"
- quickly finding other people with shared interests is key (ie communities).
The other aspect that will need a little thought is market segmentation between creators, consumers and smart investors. The needs of institutional and business investors may be different to individual users. An organisation may be more interested in how the blockchain will help improve efficiency and effectiveness (the mantra of public bodies) or help them increase transparency and fund distribution; an individual user may be more interested in having fun and earning rewards.
One of the great ideas that has come up in the discussion is about creating a long tail for posts - effectively being able to receive rewards long after the seven day payout period - and about being able to curate content through boards. I had hopes that @dlike was going to help with the latter, but I'm not sure what's happened about this.
Take part in the raffle for steem!
Vote and resteem this post and vote in the polls by 10pm UTC on Sunday 27 January (Do it now)!
Take part in the contest for steem
There is a contest to win steem if you write a post, invitation or video that encourages people to participate in the polls and post a link in the comments of this post by 10pm UTC on Sunday 27 January!