Steemit Statistics & Big Data: 🚀 End of December 2018 Update 🚀

Thanks to ALL of you, Steemit is alive!

We reached 11.93 mn visits in December!

There is an important difference between total visitors to a site and unique ones. In this case the 11.93mn include the multiple times a person visited the website.

Therefore, as a good Steemian you probably connect everyday which will make you count for a total of 30 visits.
Therefore, how many "unique users" does Steemit has?

This is a very important question that I will try to answer later on. According to the Beta Analysis from the website I use to compile these datas, it is around 6,85mn !

One quick word about the Methodology

Datas can come from multiple sources listed in the end of this post
These sources get their raw datas from companies working with them and sharing their datas in order to get access to competitor's ones, browsers add-ons, in-app softwares which allow the Big Data to have a very large panel of users (north of 20mn) in order to statistically have the number of users/visits…
I use these raw datas to make excels tables, graphs…

I] Traffic

Daily Steemit Traffic

In January, we experienced the best daily numbers at 1.5mn+; they decreased a little under 1.5mn in February.
Unfortunately the daily traffic on Steemit slowed down to c.400 000 in December 2018. Let’s hope it is just a little setback
Another, explanation could be that people spend more time on apps (Partiko, Steepshot, Dtube, eSteem…) which are not accounted in this analysis.

Steemit website is ranked 4,119 worldwide
Steemit is ranked 2,854 in the US
Steemit kept on deteriorating its ranking as it ranked 1400+ last year.

Google Trends

Google Trend is an Indice based on 100, which means that 100 represents the week when most people searched for "Steemit" on Google.

Steemit Traffic share by country

In the Top 5, the strongest traffic decline came from Venezuela with -24.75% visits!

Mobile Traffic is stable compared to last month as it represents 45.47% of the total

This is useful to know how people use the Steem platform. Initiatives like Partiko (mobile app), eSteem (mobile app), Busy.org, SteepShot (Instagram), Zappl (Twitter like), utopian-io… will probably help the community to grow on mobile phones.

Be Careful with the Number of Visits

Also, remember that if you connect from a different device (home/work computer, mobile phone, tablet) you will count as a "new visitor" on each of these devices.

So as an example, let's say you connected at home, at work and in the subway. You would represent 3 visits out of these 1mn+ Daily Visits.

II] Marketing Mix

Organic Search is once again improving and represents 54,1% of the incoming Traffic.
Organic search is when people research on Google. As the number of quality bloggers on Steemit increase, our content has a higher probability of being listed in Google's Top results.

Different Channels:

Direct: When you type in you Web browser www.steemit.com
Mail: When you connect to steemit.com through an e-mail link
Referrals: When you connect to steemit.com through a link found on another website (github...)
Social: When you connect to Steemit through a Facebook, Twitter, Instagram... page or link
Organic Search: When you type a search term like "Crypto" on Google and you click on one of the following steemit link proposed to you

Traffic Share Evolution since inception of this analysis

The Organic Search Strategy which means the Content Strategy is working as people come across Steemit looking for Crypto, Blog, Travel, etc… related articles.

Referring Social Pages

Twitter represents 15,7% of all the social platform incoming traffic. Reddit is also a strong source of new visits on the Steemit Platform. Last week, Facebook was the first Social Media to bring traffic to Steemit.com with a 30.4% contribution.

5 most searched terms on Google that leads to Steemit.com

What are Steemians main interests?

Gender Demographics

Age Distribution

III] Steemit website metrics

You feel a bit confused about these 3 metrics? Let me explain.

Bounce Rate is the % of people that leave the Website after just navigating on a single Webpage. The lower, the Better
Daily Pageviews per Visitor is the average number of pages a visitor opens. The Higher, the Better
Daily Time on Site is the full time a visitor spend on the website before closing the internet Webpage. The Higher the Better

My December assumptions

Total visits to Steemit.com: 11,93mn
Assumption of Total unique visitors in December: 6.3-7mn
Total Daily visitors: 300-400k
Assumption of Total Daily Unique visitors: 225-275k

This is a collective achievement and I would like to congratulate all of us! We need to do better and get back to the January 2018's type of numbers.

What do you think of this Steemit Big Data Update? Please let me know in the comment section.

Sources: Alexa, SimilarWeb, Google Trends...