Repository
https://github.com/Cockatrice/Cockatrice
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications. I choose to promote Cockatrice because I believe there is always a need to catch some fun probably after a long day or just any other day. A card game is an easy way to experience such as it doesn't require advanced hardware specifications and graphics.
Campaign Strategy
Choice of the target audience
I have a personal goal to make my promotions mostly to Africans, this is not in bias to other parts of the world but as a vision to see Africans have a better experience with technology. For so long the continent has been lagging behind in technological matters.
Cockatrice is an open-source, multiplatform program for playing tabletop card games over a network. The program's server design prevents users from manipulating the game for unfair advantage. The client also provides a single-player mode, which allows users to brew while offline.
The program requires an internet connection in order to work and Nigeria has an internet penetration above 50%. It also has a lot of people with interest in card games. The age range was set to between 18 and 60 to avoid legal liabilities.
Bidding strategy
I choose the Cost Per Click (CPC) bidding strategy. Bidding method was set as automatic meaning Facebook is to deliver the ad at the lowest cost possible.
Ad message as it relates to the target audience.
The message was simple and clear
Campaign Content
Screenshots of ad placement.
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 11,106 |
| Link clicks | 237 |
| Spend | $15 |
| CPC | $0.06 |
| CTR | 2.13% |
As with almost all ads I have seen on Facebook, there was more male than female penetration. The ratio was 63% to 37%. On the penetration based on age range, there was more penetration for ages between 18 and 35 years. The ads performance started slowly on the first day but on the second day it picked up pace and on the fourth day I had reached my goal.
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=1Qw_moXsGHgYiO9suU0sfvzKBQufdIwpi
VIDEO EVIDENCE
