Because opinions drive prices, guaranteeing it's value is simple:
Lots of global and niche, digital and physical products should accept easily crypto payments. This assures crypto has advantages over fiat currency to people who prefer buying with it, since their fees are often much cheaper than those of banks, if not free.
Some altcoins should be created catering only to specific products not available in any other way, like exclusive collectibles of sorts, website credits for membership or bonuses, game currency for cosmetic items, etc. This reinforces the need and value of cryptocurrency because people interested in those products will have to deal in crypto.
Buyers and sellers of previously stabilished commodities need easily accessible and user-friendly ways to trade them in crypto. A lot more people will buy and sell using crypto if their usual markets get popular crypto gateways.
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